Today we are talking about the power of partnership, specifically developing joint marketing relationships with property and casualty agents.
It's easy to think selling as a solo effort …but the fact is you can learn a lot by studying successful partnerships. Whether real or fictional, great partnerships happen when each partner brings something unique to the equation …something the other partner needs … and together, they become greater than the sum of their parts, THINK:
- John Lennon and Paul McCartney
- Sherlock Holmes and Dr. Watson
- Ben and Jerry
- Bill Gates and Paul Allen
- Larry Page and Sergey Brin
So too, YOU bring something unique to your colleagues on the P&C side … and they to you. Trust is the foundation of most customers' relationship with their insurance agent … and if clients are happy, they will naturally turn their P&C agent when they have other insurance needs, such as group benefits. The problem is, for most P&C agents, group benefits plans are just too complicated to manage. They need to team up with a group benefits expert who can build on their clients' established trust and meet their needs with the same level of excellence. In other words…they need YOU!